Threads vs Twitter

Twitter is facing controversy as it reportedly blocking links to its latest competitor, Threads, which is backed by Meta. The app Threads recently achieved a remarkable feat, surpassing generative AI-based chatbot ChatGPT in reaching over 100 million downloads. The issue was brought to light by a user named Andy Baio, who noticed that searching for ‘’ yielded no results, contrary to expectations of finding tweets containing links to websites. Many other Twitter users also confirmed this problem of tweets with Threads links being unsearchable. However, users have quickly found a workaround to bypass Twitter’s restrictions. By using the phrase “url:Threads net” in their search, they can find posts with Threads links.

This isn’t the first time Twitter has blocked links to a competing application. Earlier this year, the platform restricted access to tweets with substack links, preventing users from liking, retweeting, or replying to such tweets. Elon Musk, the CEO of Meta, defended this action, accusing Substack of attempting to download a significant portion of Twitter’s database to boost their rival social media platform.

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The rivalry between Meta and Twitter is becoming more intense. Threads, which aims to be “the public conversation app with 1 billion people on it,” was launched on July 6, 2023. According to web analytics firm Similarweb, Twitter’s web traffic has decreased by 11 percent since the Threads launch, compared to the same period last year.

The feud between Meta and Twitter has escalated to the point where a cage match between Elon Musk and Mark Zuckerberg is rumored to take place. Additionally, Twitter has threatened to sue Meta for allegedly hiring former Twitter employees to create a “copycat” app, thereby unlawfully using Twitter’s trade secrets and other intellectual property.

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